When Worlds Collide:
A community of game characters with
elemental powersย cross paths and come to life.
CONCEPT:ย
When Worlds Collide
A community of game characters with
elementalย powers crossย paths and come to life.
MESSAGE:ย
NICK is an inclusive channel that encourages
community bonding and playing. We should all
have fun together!
Storyline:
During the beginning of the global coronavirus pandemic, "Zoom" became our primary means of connecting virtually. It provided a sense of grounding amidst chaos and instability. Since our target audience was children aged 6-14, we wanted to use the concept of "Zoom" to create a bonding experience through a game.
We conducted research and developed various character archetypes that children were familiar with, drawing inspiration from popular shows and movies they enjoyed during their childhood.